Did Auction.com Sell for $2.5 Million ?

Unconfirmed reports are bubbling on Twitter and other sites that the ‘category killer’ domain name, Auction.com, may have been sold for $2.5 million. Based on the current whois record and the whois record from 2-days ago, the domain is definitely under new ownership. A new site is also live with the domain redirecting to REDC, a company that specializes in foreclosure auctions and has been using the less-than-stellar domain name USHomeAuction.com.

DNN is still working to receive official confirmation about the sale and price from the parties involved. It’s interesting to note that Auction.com was reportedly listed on Sitepoint.com by an unverified seller who stated on the listing that they had already received a $2.5 million dollar offer, but had 2 days to decide.

“Urgent sale because we already have a buyer whom has made a serious offer that isn’t the best offer we can get, but high enough for us to sell. Buyer is pressuring us to sell otherwise he’ll withdraw; therefore, this is urgent and we don’t want to blow a sure thing.

Most would have regarded that sort of posting to be a scam, but the timing of the post and recent changes in the whois records, as well as a new site seem to indicate otherwise.

The Auction.com domain has been for sale and gone unsold at Moniker live domain auctions in the past. If this sale proves to be legitimate, Auction.com will take the #2 spot on the top domain name sales for 2009. With this and the recent $5.1 million sale of Toys.com, the domain aftermarket seems to be red hot.

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