Sedo buys Revenue Direct from Dotster

Sedo announced this morning that they purchased parking company RevenueDirect from registrar Dotster and expanded their partnership with the registrar.

From the Sedo Press Release: The acquisition of RevenueDirect’s substantial customer base significantly increases Sedo’s North American market share. In addition to the acquisition, Sedo has formed a strategic long-term partnership with registrar heavyweight and former RevenueDirect parent company, Dotster. Through the strategic partnership, Sedo will benefit from the company’s large inventory and strong registrar presence, while RevenueDirect customers will gain considerable value from Sedo’s superior monetization engines and access to the world’s largest secondary market for buying and selling domain names.

From Dotster’s Press Release: Demonstrating this continued Internet services investment, Dotster has recently acquired two companies, EmailBrain® and FortuneCity.com®, to expand its online marketing and hosting offerings. Also introduced in 2008, Dotster Connect is an online community platform. The product provides a complete suite of social networking and media sharing capabilities such as blogs, forums, video, real-time collaboration and more. Users of all sizes can achieve improved results with Web 2.0-enabled customer websites and intranets.

Traditionally Sedo has it’s strongest market presence in the European market and this acquisition will help strengthen Sedo’s position. Also the additional traffic can help Sedo negotiate better revenue share deals with it’s partners in the future.

[Sedo Press Release, Dotster Press Release, TechCrunch, Domain Name Wire]

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